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Ruthless: A Memoir, by Jerry Heller
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Ruthless tells the explosive story of Jerry Heller's alliance with Eric Wright, aka Eazy-E, one of the legends of rap music and a founding member of N.W.A., "the world's most dangerous band." As a longtime music industry superagent, Heller had the skill and insight necessary to guide N.W.A.'s cometlike rise to the top of the charts. Along the way there were raucous nationwide tours, out-of-control MTV pool parties, and X-rated business meetings. Heller held on through the brutal shocks and reversals of the Ruthless Records era, which saw the label being targeted by the FBI, and its principal artists locked in bitter conflict, until a final turnaround placed Ruthless at the top of the heap once more.
Heller turns the music industry inside out, exposing its strange logic and larger-than-life personalities. Ruthless provides keen insight into the popular music scene, with an unforgettable portrait of its rollicking excesses, life-churning drama, and multimillion-dollar highs.
- Sales Rank: #101916 in eBooks
- Published on: 2006-10-31
- Released on: 2006-08-29
- Format: Kindle eBook
From Publishers Weekly
"People had me thinking that I was coming to meet the devil," Dallas rapper J.R. Ewing once said to Jerry Heller, long-time artist representative and a co-founder of Ruthless Records, home to N.W.A., Bone Thugs-N-Harmony and Eazy-E, aka Eric Wright, Heller's partner and label co-founder. Heller's book is in part a response to the anti-Semitic rhetoric thrown his way (especially by O'Shea Jackson, aka Ice Cube) and in part a tribute to Eazy-E. Opening in 1991 with Eazy-E's betrayal by Dr. Dre-rap mogul Andre Young-the bulk of the book covers Heller's work with rap artists, leaping back to Associated Booking in 1963, where he cut his teeth. Heller's volume is a meandering but fascinating personal tour through the sordid underworld of the music business, with its guns and grudges, drugs and bodyguards. Those familiar with Heller only as a rap impresario may be surprised by the extent of his pop culture pedigree; he crossed paths with the likes of Bill Graham and David Geffen, as well as Berry Gordy and Marvin Gaye. Written in an informal style, including gritty conversations transcribed with scatological color intact, the book tracks the collision between street-smart and business-savvy, presenting the prototypes for the rapper/entrepreneur figure that currently dominates the scene-think Diddy or Jay-Z. This should appeal to anyone interested in the history of the hip hop business. A brief discography is included.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Ruthless is a valuable look into the sex-and violence-filled early days of N.W.A."
-- Alex Gale, VIBE magazine
"Between taking shots at his nemeses, Heller manages to drop a few bombshells about the early days of N.W.A."
-- XXL magazine
Can 17-year-old Ruth's relentless drive to win save her from a serial killer? When she's competing or training Tucker, her horse, Ruth Carver pushes herself to the limit to be the best. In fact, the other girls who take lessons from her mother at the stable, part of Ruth's family's farm, call Ruth "Ruthless." Waking in a dark vehicle and sure she has a concussion, Ruth knows she's been kidnapped and vows to follow her sheriff grandfather's advice to do anything to escape. When she meets her wolflike abductor and learns she's not his first victim and that he wants to show her the error of her high-and-mighty ways, Ruth knows this fight will take every ounce of resolve and smarts. She escapes, naked, into the Blue Ridge Mountains' wilderness, but the "Wolfman" has plans to get his seventh victim back. Seattle screenwriter and sometime stand-up comic Adams' solid-enough debut plumbs the depths of serial-killer and bitchy-teen psychology in alternating chapters of back story that trade off with Ruth's present-tense narration of her harrowing experience. Ruth is a strong character, but her nickname fits, and even in extremis she may be more unlikable than sympathetic. Several high-adrenaline set pieces dot this at-times improbable and repetitive thriller. A between-books read for avid fans of survival fiction and serial-killer tales. (Kirkus Reviews April 15, 2015)
Written in alternating first- and third-person points of view, this nail-biter will instantly catapult readers into a thriller that is equal parts suspense and horror. This is a the tale of a young woman who becomes the victim of an acquaintance abduction. What follows is a game of cat-and-mouse in a remote, wooded area and the struggle for survival. Adams adeptly creates an emotional roller coaster through her vivid writing and the constant tension between the protagonists. Spliced with flashback vignettes, the work horrifies as much as it asks readers to examine the root causes of the very things that drive the characters’ decision-making. Ruth and her “Wolfman” nemesis are sure to elicit myriad emotions. While the vignettes serve their purpose of explaining why the events are occuring, they add a degree of choppiness to an otherwise well-written, fast-paced work. VERDICT Recommended as a first purchase for fans of contemporary psychological thrillers for teens.–Tamela Chambers, Chicago Public Schools (School Library Journal May 2015)
Awakened in total darkness to find herself bloodied and concussed, teenaged Ruth discovers that she is trapped in the bed of a speeding truck. She is held at a remote hunting cabin by her abductor, whom she calls Wolfman. While there, she discovers his real name and illicit trophies from his previous victims that lead her to believe that he has raped and murdered six young girls before her. She manages to escape the cabin, naked and injured, but Wolfman is only steps behind her. As she searches for food, water, and some way out of the wilderness, Ruth plays a dangerous game of cat-and-mouse with Wolfman and is tempted to give him a taste of his own deadly actions.
This debut novel moves at a breakneck speed, packed with action and danger. It is a quick, highly engaging read that is especially recommended for reluctant readers, though readers of all skill levels will find many elements to appreciate. Ruth is a strong, multifaceted character who is not content to just become another compliant victim. The character development is particularly strong, with the backstory of both the abductor and the intended victim told in short, clear flashback chapters that clarify their actions. The tone and content of the book is fairly dark and mature, making it most appropriate for the older range of young adult readers. Recommend this title to readers who enjoy fiction about serial killers, realistic fiction, or books showcasing strong female teen protagonists.—Sherrie Williams. (VOYA June 2015)
In Adams’s thrilling, horror-tinged debut, 17-year-old Ruth Carver refuses to be a victim even after she is abducted by a disturbed man she names “Wolfman,” severely injured, and taken to a cabin in the Blue Ridge Mountains. Ruth is told that no one is looking for her—Wolfman intends to break Ruth psychologically and then kill her as he did six other redheads who he deemed needed to be punished. She narrowly escapes his grasp, but then is faced with surviving the wilderness as he hunts her down. When the tables turn, Ruth must determine the extent to which she will seek retribution. Readers will feel completely submerged in Ruth’s first-person, present-tense narrative, which alternates with third-person chapters that provide glimpses into Ruth and Wolfman’s pasts. Though Adams focuses primarily on Ruth’s will to escape her captor within the present, it’s clear that these past experiences have helped form her inner core of resilience. An intense and unsettling survival story. (Publishers Weekly June 22, 2015)
Kidnapped? Is that what happened? And, more frighteningly, why? Because of her caustic attitude,champion equestrian Ruth Carver is called Ruthless by many of the workers and patrons on her family’s farm. When she has one of the new hands fired, she sets into motion a dangerous series of events. The hired hand has a history of lethal violence towards women, and now he has Ruth, held captive in a desolate wood, awaiting the inevitable. The details of her abduction are revealed piecemeal as the narrative shifts
between Ruth’s chronological account and the twisted memories of her kidnapper, some of which occurred decades earlier. These short, tense vignettes will send readers plowing forward with Ruth, hoping for light at the end of a very dark tunnel. Pacing is superb, and the unexpected, often troubling twists will keep readers guessing as debut novelist Adams captures a young woman’s refusal to be a victim. Pair with April Henry’s Girl, Stolen (2010) and Elizabeth Scott’s Living Dead Girl (2008) for those hooked on suspense. (Booklist Online August 13, 2015)
About the Author
Across five tumultuous decades, Jerry Heller has helped shape American popular music, breaking new talent, developing new trends, and forging an industry-wide reputation as "the guy who gets there first." He rose to prominence in the 1960s as a "superagent," importing Elton John and Pink Floyd for their first major American tours, and representing Journey, Marvin Gaye, Joan Armatrading, Van Morrison, War, Average White Band, ELO, Eric Burdon, and Crosby-Nash, among many others.
In the mid-1980s, Heller was the moving force and marketing genius behind the worldwide emergence of West Coast rap music. He not only cofounded Ruthless Records with Eazy-E, but discovered, signed, or managed the likes of N.W.A., The Black Eyed Peas, Above the Law, The D.O.C., and Bone Thugs-N-Harmony. Jerry Heller lives in Calabasas, California, with his wife, Gayle, a Realtor for Sotheby's; his sister-in-law, Vicki, an attorney; and their menagerie of animals.
Gil Reavill is a journalist, author, and screenwriter who lives in Westchester County, New York.
Most helpful customer reviews
45 of 48 people found the following review helpful.
A Very Compelling Read
By Ghost in the Matrix
I have to admit, that when I first heard that Jerry Heller was writing a book about the Ruthless Records History, I was a little suspicious that the book would have something of a tabloid-esque, payback tonality to it. After all, any of us who followed the Ruthless chronicles in its entirety, knows well the verbal beating that Jerry Heller took after the break-up of NWA. His flogging seemed inevitable since most of Urban America, if not the world, was deeply dissapointed when Ice Cube left the group. So it was easy to jump on the "Jerk Jerry" band wagon when Cube pointed the finger at him. Then Dre pointed the finger. I even remember hearing the word "Draconian" being used in regards to the contracts the group shared.
Finally, and after a decade, Jerry Heller stands up to tell his side of things. Despite my suspicion, I was impressed to discover that book isn't nearly as bitter as I had anticipated. "Memoir" is an accurate term used in the books sub-title, as there's an obvious emotional undercurrent about the friendship that existed between Eazy-E and Heller. This friendship, severed by Eazy's death, takes on a documentary voice as Heller takes it all the way to the beginning. First, he gives us a brief account of his own life before he met Eazy. His pre-Eazy story helps underscore just how improbable their "dynamic duo" alliance really was. It also gives you a glimpse of just how much Jerry Heller evolved from having been in Eazy's company for years. Every good story involves change and evolution from experience and introspection, and that's something of how Heller as a "character" in this Memoir presents himself.
But perhaps what is even more urgent than appreciating the bond between Heller and Eazy is someone FINALLY bringing to the immediate foreground the indisputable importance that was NWA and "Straight Outta Compton." Somewhere in the beginning of the book, Heller mentions how Chris Rock noted "Straight Outta Compton" as the single most important album of all time. I vividly remember when I encountered this same article in Rolling Stones, because I felt a sudden relief that finally someone of significant celebrity had finally taken the Torch that everybody has given "The Chronic" and handed it to the rightful pioneer project: Straight Outta Compton. Anybody who witnessed the advent of NWA and how it changed the entire social and political climate of America knows what I'm talking about.
After NWA controversy became fashionable. Everybody, including Tupac & The Geto Boys, sought out controversey either through more explicitly told ghetto stories, or just plain explicitness and then defended it with the "I'm just kicking reality" - a signature mantra of NWA. "The Chronic" was a great album, but it was really just a smoother sequel to what Dre had already started with "Straight Outta Compton," and "Eazy Duz it."
This book finally offers people like me 300+ pages of WHO, WHAT, WHEN, WHERE, WHY and HOW descriptions of NWA.
Not to be missed are pages 98-100, where Heller gives a tell-all account of Eazy, Dre, Yella and Heller being harrassed by the police while hanging in front of THEIR recording studio during a break. Actually, let me correct myself. Heller stood on the sidelines and protested in awe as the police completely excused him from the routine pat-down administered to the other three. As a black man who has many white friends, I will be the first to say that whites often dismiss and refuse to believe that the police are that selective in singling out young black men. That's what made "F--- tha Police" such a potent and prophetic song. Heller's story serves to validate it.
The book does have a somewhat sour beginning, specifically when Jerry attempts to brand himself with the "N" word. A move that wasn't so much offensive as it was pretentious. Even if he is as anti-establishment as he claims, turning the "N" Word into a self-given fashion emblem is a temptation (and embarrassment) he should have avoided.
Another unfortunate part of this book, and I'm not sure if this is a reflection on the book or just the reported history of the author, is that you can't help but feel suspicious of how much of the story has been slightly twisted to simply un-do all that has been said in the past about Heller and Eazy. At times, you can sense the indulgence to over-romanticize an obvious "Father and Son" story, but hey, maybe it really was that way. And if not, I suppose all that matters is that it geuninely seemed that way to Heller.
Eitherway, if there is truly two-sides to every story, then here we have at last a little light shed on the alleged "darker side" that was the backbone of Ruthless Records. If nothing else, Heller is probably one of a small few who make up the short list entitled to tell Eazy's and the Ruthless story.
1 of 1 people found the following review helpful.
Heller missed a good opportunity to tell all
By scriptkeeper
No major revelations here that wasn't already known to the public. Only 70% of book is dedicated to his time with NWA.
0 of 1 people found the following review helpful.
Three Stars
By Ronnie D
Fairly entertaining
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